19.1.11

Let's have an open day...!


"Let's have an open day!" I say... "we've got all this flash new kit and we can tell people how good we are at using it until we're blue in the face, but lots won't believe us. So lets show them!"

'Great idea' agree the team, 'now, go and arrange it'!

'EEK'!!

We've been printing for over 132 years, but we've never had an open day before, in fact until recently we didn't even really advertise, good old word of mouth recommendations always kept us busy. Being a family firm, passed from generation to generation, we've grown up with print, it's in our blood, we dozed off in our buggies to the hypnotic rhythm of the Heidelberg Platen, we know our stuff about print, but we're not business or marketing guru's!

So, Step 1 - set a date! That's easy 02/02/11 ...CHECK!

OK, so i've made a start! What next? Who to invite... Step 2! So we'll merge our current client list (so they can see how we produce their job) with our target client list (so we can show them how well we could produce theirs) and there we have it, our guest list ...CHECK!

Now I need some advice, its time to talk to some people - and it turns out your loyal suppliers come up trumps when you need them! With much help and advice from Red-Tie, Agfa and Heidelberg, not only have I arranged a tried and tested programme of events - I have also secured 3 guest speakers to demonstrate our fab new systems, machinery and, not forgetting, our renowned great service! Steps 3 & 4 ...CHECK!

All of a sudden I'm on a roll... invitations are designed, printed and sent, mouth-watering canapés have been picked, visuals for the factory ordered, goody bags designed, printed (in-house!) and goodies chosen :) and the whole team are buzzing about the day ...CHECK, CHECK, CHECK!!!

Now the hiatus... waiting for the replies and hoping you'll all come... the bit that makes you nervously wonder if you've forgotten something, or someone and ponder on the worst (and most ridiculous) disasters that might possibly befall the day, like meteorites falling from the sky and taking out the shiny, new (and ever so expensive) press half an hour before guests are due to arrive... aaaarggghhhhh!


Nah.... it'll be alright on the night! ;)


If you'd like to take a peek behind the scenes, contact us on talk2us@maslands.co.uk for more information.





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