If a Job's worth doing, it's worth doing properly...

Finishing touches can make all the difference between something that simply 'does the job' and a job that really stands out from the rest.

Spend £100k on a home extension… but it won’t look like it if you don’t pay a professional decorator the final £5k to skim your walls, tile your floors or paint your walls because you think you can do the ‘finishing touches’ yourself (I speak from experience!).

Well, the same goes with your next Marketing Brochure. Whilst a printed and nicely finished A4 document would be perfectly functional and impart all the information you need to get across to your clients - ask yourself this question, ‘What will make my brochure grab their attention, over my competitors?’

There are many simple but highly effective print finishes, often applied to just the outer covers, none of which cost the earth. Each one will provide a look or a feel that will make your brochure just that little bit extra special…

Lamination is a plastic coating that will not simply help protect your brochure, but gives a smooth gloss or matt finish to the outer covers.
Spot UV Varnish allows certain areas to be picked out in high gloss, most often produced in conjunction with a matt lamination for increased contrast. Clever use of this effect can transform a basic company profile into a high quality brochure with an ‘expensive’ look.
Foil Block selected areas with one of many foil choices, not just gold or silver but high impact colours, effective black and white, as well as groovy holographic foils. Gives a stunning effect on Logos and key wording.
Embossing is a process which ‘pushes’ your logo or key wording through from the back, making an impression in the card so that it sits proud. A subtle but hugely effective finish that gives a real quality feel. (Debossing is a similar effect but in reverse)
Die cutting creates rounded corners, holes and shapes cut into the front cover. Can be used cleverly to reveal something on page one, create interesting shapes that catch the readers attention – Simple, with great effect.

Any of the above options, based on 1000 copies, can cost between £100 and £250 (dependent on complexity). This small additional cost really can make all the difference to your finished product. It could be the deciding factor in ensuring it is your brochure, your company, that your clients and prospects remember.

Want more info? Call us on 01884 252613